Privacy policy

Last updated: November 10, 2026.

Dezerland Action Park Miami (“Dezerland” or “we”) respects the privacy rights of our online visitors and is committed to protecting the personal information collected about you. To further this commitment, we have adopted this Online Privacy Policy (“Privacy Policy”) to guide how we collect, store, and use the information you provide us at our website https://dezerlandactionpark.com/ (“Site”) which is hosted and operated from the United States.

This Privacy Policy will tell you:

• The scope of this Privacy Policy.
• Exactly what information Dezerland may collect from you online.
• How Dezerland will use the information it collects.
• Who collects the information that you disclose on the Site, and with whom such information is shared.
• What are the consequences if you refuse to provide your Personally Identifiable Information to Dezerland when requested.
• Dezerland’s policy regarding links to websites operated by other companies.
• How you can view, and if necessary, update or delete the Personally Identifiable Information Dezerland has already collected and stored about you.
• The steps Dezerland takes to ensure the security, quality, and integrity of the Personally Identifiable Information it collects from online visitors.
• The information you need to ask a question or file a complaint regarding this Privacy Policy or Dezerland’s online information practices.
• Dezerland’s policy regarding the collection of information from children under the age of 13.

The scope of this Privacy Policy

Please note that this Privacy Policy applies only to information submitted and collected by Dezerland online through the Site, and does not apply to information that may be collected by Dezerland offline. In addition, this Privacy Policy applies to Dezerland only, and not to websites maintained by our affiliates or by other companies or organizations to which we link, including the party booking site and the waiver site this Site sends you to. When you link to these websites or to any other sites from the Site, this Privacy Policy no longer applies. Dezerland is therefore not responsible for the content or activities provided on such sites.

By using and submitting personally identifiable information to the Site, you signify your assent to Dezerland’s Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Site. We reserve the right to make changes to this Privacy Policy. If we make a material change to this Privacy Policy, we will notify you by posting the change on the Site or in this Privacy Policy and, if necessary, give you additional choices regarding such change. Please check back from time to time to ensure that you are aware of these changes. You can determine when this Privacy Policy was last revised by referring to the “Last Updated” legend at the top of this page. Your continued use of the Site will signify your acceptance of these changes.

What types of information does Dezerland collect?

Dezerland gathers two basic types of information through the Site: “Personally Identifiable Information” (or “PII”) and “Non-Personally Identifiable Information” (or “Non-PII”). Personally Identifiable Information is information that identifies you as an individual; that is, your name, postal address, telephone number, email address and the information you choose to send through our forms. Purchases, booking accounts and payment details are handled on the separate booking site, rather than collected on this Site. Non-Personally Identifiable Information is any other information, such as aggregated information, demographic information, IP addresses and any other information that does not reveal your specific identity.

(i) Personally Identifiable Information

You do not have to provide PII to use the Site. However, in order for you to take advantage of particular opportunities provided through the Site (for example, to ask about a party or group booking, to join the Fun Club, to apply for a job or to make a purchase), we may require that you furnish PII. We collect PII from you only if you voluntarily provide it to us — for example, when you send us an inquiry form, when you join the Fun Club to receive our emails, when you enter a promotion or for a chance to win a prize, when you make a purchase through the Site or when you contact us through the Site. Accounts and passwords, where required for booking, are handled on the separate booking site.

(ii) Non-Personally Identifiable Information

When you visit and interact with the Site, Dezerland and third parties with whom Dezerland has contracted to provide services to Dezerland may collect Non-PII (for example, a catalog of the Site pages you visit). Non-PII is generally collected from five different sources: cookies, IP addresses, MAC addresses, log files and information you voluntarily provide.

a) Cookies

We may use cookies on the Site. A “cookie” is a small bit of record-keeping information that sites often store on a user’s computer. Cookies are typically used to quickly identify a user’s computer and to “remember” things about the user’s visit. Our analytics providers use cookies to recognize visits, as described below. You can disable cookies or set your browser to alert you when cookies are being sent to your computer, although this may affect your ability to use many of the features on the Site.

b) IP addresses

An Internet Protocol (IP) address is a number that is used by computers on the network to identify your computer every time you log on to the Internet. Although we do not generally collect IP addresses, we may collect and use your IP address when we feel it is necessary to protect our service, the Site, customers, or others.

c) Log files

Other Non-PII that may be collected by Dezerland is in the form of logs – files that record website activity, including how many “hits” a particular web page is getting (a.k.a. “navigational data”). These entries are generated anonymously, and enable Dezerland to gather statistics about users’ browsing habits, assess overall website activity, track interest in advertised sales, and maintain website security. We also use the log file entries for our internal marketing and demographic studies, so we can constantly improve the online services we provide you. Log files are used internally only, and may be combined with data collected via cookies to help us aggregate behavior patterns of registered users.

d) Other information collected automatically

When you participate in an Event (as defined below) through the Site, we may collect certain other information about you or your computer, such as your game card number.

e) Information you voluntarily provide

Dezerland also collects Non-PII (e.g. your interests and demographic information, such as geographic location, etc.) when you voluntarily provide such information to us.

(iii) Analytics: Google Analytics 4 and Microsoft Clarity

The Site uses two analytics services, provided by third parties under contract to Dezerland, to understand how the Site is used — which pages people read, where they give up, whether a form is confusing — so that we can improve it. These services collect browser identifiers and usage information as described below.

Google Analytics 4, a service of Google LLC, sets cookies and uses identifiers to recognize your browser across visits, and collects usage data such as the pages you view, how long you spend on them, how you reached the Site, your approximate location derived from your IP address, and your device, browser and screen type. Google processes this information on our behalf and under its own privacy policy, at https://policies.google.com/privacy.

Microsoft Clarity, a service of Microsoft Corporation, records session replays of how visitors interact with pages (mouse movement, scrolling, clicks and taps) and builds heatmaps from them, and sets cookies and uses identifiers to recognize returning visits. Clarity runs on its Balanced masking setting: the text you type into form fields, along with other sensitive text it detects such as numbers and email addresses, is masked before a recording is stored and is not visible in it, while other page text and the page layout may appear in a recording. Microsoft processes this information on our behalf and under its own privacy statement, at https://privacy.microsoft.com/privacystatement.

You can limit both services by setting your browser to refuse cookies, or with a browser’s Do Not Track or Global Privacy Control setting where the service honors it. The Site works without them.

How does Dezerland use the information it collects?

(i) Personally Identifiable Information

Generally, PII that we collect for a particular purpose is used only for that purpose. For example, if you email us a question, your PII will only be used to provide a response to your inquiry. Similarly, PII collected from those who join the Fun Club on the Site is used to provide members the benefits that come along with membership, which often include a subscription to our emails, access to the latest news and special offers, contests, prize claims and other features.

Purchases linked from this Site are completed on the separate booking site. Payment information is handled there to complete your transaction and fulfill your purchase, as described in the Semnox section below.

In some instances, however, you may also be given the option to have your PII used for an activity or service different from the activity or service that you are requesting (for example, have your email address added to our Fun Club mailing list when sending an inquiry). If you choose to receive these additional services, we will use your PII to provide them to you.

From time to time, we are approached by third party companies and organizations that provide products or services that we believe may be of interest to you. To extend these products or services to you, we may use your PII to send out notices on their behalf, subject to your right to opt-out (See “Can I choose how my Personally Identifiable Information is used?” below). We strive to limit the notices and communications to those that we think you would appreciate receiving.

We may use your PII to send you service announcements that tell you about updates to our Privacy Policy, changes to our online service or customer service policies, and other related service changes (“Critical Emails”). Because this information may be critical to your use of the Site, you may not opt-out of receiving these emails.

In addition, PII may be used for our internal marketing and demographic studies, so we can constantly improve the online products and services we provide you and better meet your needs. Additionally, we may use PII that we collect to enforce our rights under our House Rules. No matter what method we use to collect PII and no matter how we use that information, we will only collect the PII deemed reasonably necessary to fulfill your online requests and our legitimate business objectives.

(ii) Non-Personally Identifiable Information

Because Non-PII collected on the Site does not personally identify you, Dezerland may use Non-PII for any purpose. For example, Non-PII may be used for our internal marketing and demographic studies, so we can constantly improve the online products and services we provide you and better meet your needs, and such Non-PII may also be analyzed in order to the popularity of certain pages of the Site, the success of our email notifications, traffic levels on the Site and other usage data, all of which helps us to improve the Site and related services and to gauge interest in the Site and Dezerland.

Who is collecting my information and is it shared with anyone?

(i) Personally Identifiable Information

Generally, the PII that you disclose on the Site is collected by Dezerland or by a service provider on Dezerland’s behalf, and is used in accordance with the practices set forth above. Service Providers (or agents) are entities that provide support for the internal operations of the Site and who only use the PII we share with them for the purpose of carrying out the service you have requested (e.g., delivery of our inquiry forms and emails, fulfillment of contest entries, and fulfillment of any Transactions, including processing your credit card).

We may operate sweepstakes, contests, tournaments and similar promotions, events and activities (“Events”) through the Site. We typically ask you for certain PII when you enter and, if applicable, win an Event. We reserve the right to share this PII with third party sponsors of such Events (irrespective of whether they are hosted by us), or otherwise in accordance with the rules applicable to such Events. You should carefully review the rules of each Event in which you participate through the Site, as they may contain additional important information about Dezerland’s or a sponsor’s use of your PII. To the extent that the terms and conditions of such rules concerning the treatment of your PII conflict with this Privacy Policy, the terms and conditions of such rules shall govern. If you do not want your information to be collected by or shared with a third party sponsor, you can choose not to participate in those Events at the time the PII is collected.

We also reserve the right to disclose your PII if we believe that we are required to do so; (a) by law; (b) to comply with legal process or governmental requests; (c) to enforce our House Rules; (d) to protect our operations; (e) to protect the rights, privacy, safety or property of Dezerland, you, or others; and (f) to permit us to pursue available remedies or limit the damages that we may sustain. As an example, we may, to the fullest extent the law allows, disclose PII about you to law enforcement agencies to assist them in identifying individuals who have been or may be engaged in unlawful activities.

In addition, in the event of a merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of Dezerland’s assets or stock (including without limitation in connection with any bankruptcy or similar proceedings), any information collected by Dezerland on the Site may be transferred to its successor or assign, if permitted by and done in accordance with applicable law.

(ii) Non-Personally Identifiable Information

Generally, Non-PII is collected by Dezerland and its vendors, and Dezerland may share Non-PII (which does not personally identify you) with our affiliates and with third parties for any purpose. For example, we may say a particular attraction’s audience is X% female and Y% male. This data is used to customize the content of the Site to deliver a better experience for our visitors. It can also help tailor Dezerland’s products and services to meet the needs of our customers.

The companies that help us run this website

Our service providers handle information to deliver the services described here. Each has its own privacy policy.

Cloudflare

Cloudflare delivers and protects this Site. Requests pass through its network, which processes IP addresses, browser details and the pages requested for delivery and security. Cloudflare privacy policy.

GoDaddy

GoDaddy hosts this website and the server endpoint that receives Fun Club sign-ups. Hosting logs may contain IP addresses and request details. GoDaddy privacy policy.

Brevo

Brevo stores the email address and optional name and ZIP code you provide when joining the Fun Club and sends our email offers. Opting in through another form also sends your email address to Brevo. Every Fun Club email includes an unsubscribe link. Brevo privacy policy.

Basin

Basin receives and stores submissions from our inquiry, contact, donation and employment forms, including attachments you choose to send, and delivers them to the appropriate Dezerland inbox. Basin privacy policy.

Online booking and waivers (Semnox)

Our online booking site and waiver site use Semnox systems. Details you provide there, including contact information, booking details, signatures, account credentials where required and payment details for purchases, are handled by those systems on our behalf. Semnox privacy policy.

Analytics cookies and your choices

Google Analytics uses cookies including _ga and _ga_6VE5B1JKGY to measure visits across this Site. We do not use Google Analytics for advertising. See Google’s privacy policy and how Google uses information from sites that use its services. Microsoft Clarity uses cookies including _clck and _clsk to connect activity within and across visits. You can manage or clear cookies in your browser settings.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Links to maps and social media

This Site links to Google Maps for directions and to our pages on Facebook and Instagram. Following a link takes you to that service, where its own privacy policy applies. Maps and social feeds are not embedded on this Site.

What happens if I refuse to provide my Personally Identifiable Information to Dezerland?

If you choose not to submit PII when requested, you may not be able to use many of the features offered on the Site. For example, if you refuse to disclose your name or email address, you may not be able to submit a question to customer service, send an inquiry about a booking, or participate in an Event. However, to simply browse and view certain content on the Site, you do not need to give us any PII.

What is Dezerland’s policy regarding links to third party sites?

You should be aware that while you are browsing the Site, you may be directed to third party sites that are beyond our control and for which we are not responsible. Because we cannot guarantee that the privacy policies of such sites meet our high standards, we recommend that you read the privacy policy of the website to which you link before you submit any PII on such third party sites.

Can I choose how my Personally Identifiable Information is used?

If you do not want to receive our Fun Club emails or other email communications (excluding Critical Emails) from Dezerland, please opt-out from these services at the time of registration or collection of PII. If you have opted-in and, at a later time, wish to opt-out, please click the “unsubscribe” link at the bottom of your most current email from Dezerland. If you are experiencing problems with opting out, please contact us at [email protected].

If you do not want us to share your PII with third party sponsors of Events, or with other third parties for their marketing purposes (as stated in this Privacy Policy), you may opt-out of such sharing by contacting us at [email protected]. Please note that opting-out of having your PII shared with such third parties may limit your ability to participate in Events. In addition, to the extent that your PII has already been shared with such third parties, you will have to contact these third parties directly to opt-out in accordance with their privacy policies.

How can I access my Personally Identifiable Information?

We provide you with several options for reviewing, correcting, updating or otherwise modifying PII that you have previously provided through the Site:

1. You may contact us by email at [email protected].
2. You may contact us by phone at (786) 590-5000.

In each event, you must clearly indicate the information that you wish to have changed, or clearly indicate that you wish to have your PII removed from our database. We will endeavor to comply with your request as soon as is reasonably possible.

Please note that despite any removal of or change to PII requested pursuant to this section, we may need to retain certain information for record-keeping purposes, and there may also be residual information that will remain within our databases and other records, which will not be removed or changed. We also reserve the right, from time to time, to re-contact former users of the Site. Finally, we are not responsible for informing third parties (including without limitation our third party vendors and/or third party sponsors) with whom we have already shared your PII of any changes requested pursuant to this section, or for removing information from or causing information to be removed from the databases or records of such entities.

What safeguards does Dezerland use to protect my Personally Identifiable Information?

Dezerland maintains appropriate safeguards that ensure the security, integrity, and privacy of the PII we collect and store about you. These safeguards include, among other things, limiting access to such data to those employees performing a legitimate business function; technical security measures, such as encryption or passwords, to prevent unauthorized access; and the storage of data on secure servers or computers inaccessible by modem.

We also have security measures in place to protect the loss, misuse, and alteration of the information under our control (i.e., maintain data quality). We also take reasonable steps to ensure that third parties to whom we transfer PII provide sufficient protection of such data.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, although we strive to protect your PII, we cannot ensure or warrant the security of any information you transmit to us through or in connection with the Site. No method of transmitting or storing data is completely secure. You acknowledge and agree that any information you transmit through the Site is so transmitted at your own risk. If you have reason to believe that your interaction with the Site is no longer secure, you must immediately notify us of the problem by contacting us in accordance with the section entitled “Contact Information,” below (please note that physical mail notification will delay the time it takes for us to respond to the problem).

Dezerland’s policy regarding children under the age of 13

We do not knowingly collect PII from children under the age of 13. We recognize the importance of safeguarding the privacy of children and encourage parents to check and monitor their children’s use of online activities regularly. Dezerland will not knowingly contact children under the age of 13 about special offers or for marketing purposes.

How do I ask a question or file a complaint? (Contact Information)

If you have any questions, complaints, or comments regarding this Privacy Policy or our information collection practices, please contact us by email at [email protected].